IMPACT OF NEW MEDIA ON POLITICAL ADVERTISING IN 2015 GOVERNORSHIP ELECTION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study investigated the impact of social media on political advertising during the 2015 governorship election in Delta State. The research objectives include to determines the political message aspirants share on social media, to ascertain the challenges of political advertising on social media. The survey method was employed while the questionnaire was research instrument. A total of 120 respondents who were randomly selected were used. Data were analyzed using simple percentage and frequency tables. The findings show that many people are political inclined to use the social media often to source for political information. This emphasized that political advertising on social media is trusted by the electorates. Political advertisement using the social media provides opportunities for Nigeria politicians to have a wider coverage of the electorates. The study recommends that political advertising agencies should ensure that the advertisement on the social media reflects the basic need of the people so as to draw public attention and motivate them to make favourable voting decision. Politicians should use political advertisement as a way to highlight their unique selling points as it is the most captivating message in advertisement.
Related Project Materials
THE ROLE OF STRATEGIC PLANNING IN ADMINISTRATIVE EFFECTIVENESS
THE ROLE OF STRATEGIC PLANNING IN ADMINISTRATIVE EFFECTIVENESS
Abstract: The objective...
THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA
ABSTRACT
This study was carried out to examine the importance of branding and packaging as a means of s...
EARLY CHILDHOOD EDUCATION AND AUDITORY PROCESSING
ABSTRACT: Early childhood education plays a significant role in the develo...
THE EFFECT OF ACCOUNTING TECHNIQUES ON SMALL BUSINESS PERFORMANCE
ABSTRACT
There have been the recent calls for additional research in order to enhance the understanding of the a...
A CRITICAL SURVEYOR OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
ABSTRACT
This research study is generally intended to critically survey advertising as a determina...
SOCIO-ECONOMIC IMPACT OF CRISIS AND MILITANCY ON TOURISM DESTINATION IN SOUTH-WEST NIGERIA
EXCERPT FROM THE STUDY
The Niger-delta region in Nigeria is arguably one of the most naturally endowed location on the A...
ENVIRONMENTAL FACTORS AND PERFORMANCE OF SMALL BUSINESS ENTERPRISE
ABSTRACT
Some of the major problems facing SMEs today include environmental factors. Performance of Small and Medium Sca...
INFORMATION TECHNOLOGY AND THE PERFORMANCE OF THE NIGERIAN STOCK EXCHANGE
ABSTRACT
This research work is aimed at studying Information Technology and the Performance of the Nigeria Stock Exc...
MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA
ABSTRACT
If management is to maximize customer satisfaction and resulting profits. It must recognize that components of...
USERS’ ASSESSMENT OF CONDUCIVENESS OF CAMPUS INFRASTRUCTURE AT FEDERAL UNIVERSITY OF TECHNOLOGY, MINNA
ABSTRACT
Higher educational institutions, particularly government owned institutions, in developing countries are described as unconduciv...
