IMPACT OF NEW MEDIA ON POLITICAL ADVERTISING IN 2015 GOVERNORSHIP ELECTION
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study investigated the impact of social media on political advertising during the 2015 governorship election in Delta State. The research objectives include to determines the political message aspirants share on social media, to ascertain the challenges of political advertising on social media. The survey method was employed while the questionnaire was research instrument. A total of 120 respondents who were randomly selected were used. Data were analyzed using simple percentage and frequency tables. The findings show that many people are political inclined to use the social media often to source for political information. This emphasized that political advertising on social media is trusted by the electorates. Political advertisement using the social media provides opportunities for Nigeria politicians to have a wider coverage of the electorates. The study recommends that political advertising agencies should ensure that the advertisement on the social media reflects the basic need of the people so as to draw public attention and motivate them to make favourable voting decision. Politicians should use political advertisement as a way to highlight their unique selling points as it is the most captivating message in advertisement.
Related Project Materials
DEVELOPMENT OF TWO PSYCHOLOGICAL INSTRUMENTS FOR PREDICTING SAFETY MANAGEMENT PRACTICES IN SELECTED WORK ORGANISATIONS
ABSTRACT
The main objectives of this study are to: (i). develop two valid and reliable psychological instruments for assessing safety man...
DESIGN AND IMPLEMENTATION OF A SALES FORECASTING SYSTEM USING LINEAR REGRESSION MODEL
OBJECTIVE OF STUDY
In view of the problems mentioned above, this project is aimed at i...
THE IMPACT OF EARLY CHILDHOOD EDUCATION ON PARENTING STYLES AND PRACTICES
Abstract: This study examines the impact of early childhood education (ECE) on parenting styles and practice...
FINANCIAL INFORMATION AS A TOOL FOR MANAGEMENT DECISION MAKING (A CASE STUDY OF BETA GLASS PLC)
ABSTRACT
This study examines financial information as a tool for management decision making using beta glass plc as a ca...
THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS
ABSTRACT
This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilev...
LABORATORY FACILITIES AND ITS IMPACT ON STUDENTS’ LEARNING OUTCOME IN AGRICULTURAL SCIENCE
ABSTRACT:- This study was carried out to examine laboratory facilities and its impact on students’ learning...
AN EXAMINATION OF MARKETING INTELLIGENCE SYSTSEM AND ITS EFFECTS ON SALES OF LANDED PROPERTIES
EXCERPT FROM THE STUDY
From the findings of the study, there are factors that determine marketing intelligence of a firm such as personal...
THE IMPACT OF INTERNSHIPS ON VOCATIONAL EDUCATION OUTCOMES
Abstract: This study examines the impact of internships on vocational education outcomes in...
THE ROLE OF INTERNATIONAL ACCOUNTANTS IN FORENSIC INVESTIGATIONS
THE ROLE OF INTERNATIONAL ACCOUNTANTS IN FORENSIC INVESTIGATIONS
ABSTRACT
This research aims to explore (1) the role of interna...
THE IMPACT OF FOREIGN DIRECT INVESTMENT ON ECONOMIC GROWTH IN NIGERIA
ABSTRACT
Foreign Direct Investmemt has been widely described as an indispensible vihicle of economic growth, Variuos reseachers have trie...
